SEO trends for 2019

seo-trends-for-2019

SEO 2019 search engine trends are fundamentally changed, by the emergence of new search models: voice search and graphic search begin to gain ground. The inclusion of Google Assistant and Google Lens on Android devices democratizes other types of searches to the detriment of the use of written words. These changes in a trend are what will define a new way of doing good SEO. The mobile users also already have a great influence on the strategy of organic positioning, not only when positioning content on this device, but also with SEO for apps. Whatever the 2019 SEO trends are, what is a fact is that whatever we do must have the mobile as a nerve centre.

How to improve SEO in 2019?

In any case, among SEO 2019 trends we find that many of the positioning actions have to take place in other platforms besides Google. But not only that: next year we will have to bet on new channels and technologies if we want to boost the SEO of our website in a remarkable way. It is convenient to detail in which channels we will have to work if we want to position ourselves successfully.

We have been saying for a long time: visual search becomes strong in a universe that is almost completely mobile and where the smartphone camera becomes the perfect ally to capture what you want to locate. This is especially relevant in e-commerce. Imagine that we go, for example, to a hotel and we are captivated by any element of the furniture. Just by photographing that product and uploading it to the chosen search platform, we will have the option of locating it and being able to acquire it in a matter of minutes. If we had to perform the search through a textual description, the chances of success would decrease drastically. Therefore, it is clear that visual search will be one of the SEO 2019 trends.

However, this is the part of the search and what interests us is the result. In order for the user to be successful in his visual search, the object to search must be positioned in visual search, through specific features such as images optimized in terms of size and type of file, clear images and made from different perspectives or its inclusion in sitemaps, among others. Image search favors the transaction by shortening the purchase funnel, which reduces cart abandonment rates. Allowing users to find a specific product through visual search, thanks to a photograph, shortens the usual search steps, since the consumer saves having to select by type of article, size, color or other characteristics, which Allows you to arrive before the moment of payment. Giants such as Amazon or eBay have been working on visual searches for a long time, through the development of image recognition and artificial intelligence technologies.

Use Voice Search Optimization

The world of search is undergoing an unprecedented change. Voice searches are increasing and the Internet of Things and virtual assistants favor voice search to go further. We can say, without fear of making mistakes, that the voice search will be the most important of the SEO 2019 trends. In a world where browsers are no longer essential and web pages are replaced by a voice interface, it will be necessary to start to consider an organic positioning that radically breaks with what is known to date. It is estimated that by 2020, at least 50% of searches will be through images or speech, we must be prepared for when that time comes, and 2019 has to be the year of the takeoff of voice SEO. Do not forget that, today, half of the smartphone users participate in voice searches and one in three does so every day, according to Score.com

In this sense, domestic virtual assistants or smart speakers are going to play a decisive role. When their adoption is normalized, the brands will face a change of model and must begin to prepare for it if they want to have the duties done when that moment arrives. 2019 is going to be the year in which the smart speakers begin a takeoff that is expected unstoppable. Voice SEO is going to be one of the key aspects in the context of the coming revolution because it must gather unprecedented particularities. An intangible interface, the disappearance of the SERP (and, therefore, the struggle to colonize the snippet zero) or the competition of the white brands of giants like Amazon, are just some of the big stones that companies will find in the path.

In any case, among SEO 2019 trends we find that many of the positioning actions have to take place in other platforms besides Google. But not only that: next year we will have to bet on new channels and technologies if we want to boost the SEO of our website in a remarkable way. It is convenient to detail in which channels we will have to work if we want to position ourselves successfully.

We have been saying for a long time: visual search becomes strong in a universe that is almost completely mobile and where the smartphone camera becomes the perfect ally to capture what you want to locate. This is especially relevant in e-commerce. Imagine that we go, for example, to a hotel and we are captivated by any element of the furniture. Just by photographing that product and uploading it to the chosen search platform, we will have the option of locating it and being able to acquire it in a matter of minutes. If we had to perform the search through a textual description, the chances of success would decrease drastically. Therefore, it is clear that visual search will be one of the SEO 2019 trends.

However, this is the part of the search and what interests us is the result. In order for the user to be successful in his visual search, the object to search must be positioned in visual search, through specific features such as images optimized in terms of size and type of file, clear images and made from different perspectives or its inclusion in sitemaps, among others. Image search favors the transaction by shortening the purchase funnel, which reduces cart abandonment rates. Allowing users to find a specific product through visual search, thanks to a photograph, shortens the usual search steps, since the consumer saves having to select by type of article, size, color or other characteristics, which Allows you to arrive before the moment of payment. Giants such as Amazon or eBay have been working on visual searches for a long time, through the development of image recognition and artificial intelligence technologies.

The world of search is undergoing an unprecedented change. Voice searches are increasing and the Internet of Things and virtual assistants favor voice search to go further. We can say, without fear of making mistakes, that the voice search will be the most important of the SEO 2019 trends. In a world where browsers are no longer essential and web pages are replaced by a voice interface, it will be necessary to start to consider an organic positioning that radically breaks with what is known to date. It is estimated that by 2020, at least 50% of searches will be through images or speech, we must be prepared for when that time comes, and 2019 has to be the year of the takeoff of voice SEO. Do not forget that, today, half of the smartphone users participate in voice searches and one in three does so every day, according to Score.com

Conclusion

In this sense, domestic virtual assistants or smart speakers are going to play a decisive role. When their adoption is normalized, the brands will face a change of model and must begin to prepare for it if they want to have the duties done when that moment arrives. 2019 is going to be the year in which the smart speakers begin a takeoff that is expected unstoppable. Voice SEO is going to be one of the key aspects in the context of the coming revolution because it must gather unprecedented particularities. An intangible interface, the disappearance of the SERP (and, therefore, the struggle to colonize the snippet zero) or the competition of the white brands of giants like Amazon, are just some of the big stones that companies will find in the path.