What should you do first to position the company’s website well? Do you design a website for your startup by yourself? Do you know how to position it effectively? Find below four areas that will help you with this.
There are many classes of informal „schools” in the SEO industry. Personally, I use the definition that SEO (Search Engine Optimization) is a set of activities aimed at increasing the visibility of a website and increasing traffic from free search results. SEO techniques can be divided into on-page SEO, e.g. activities within the construction and content of a given website (simply called „optimization”) and off-page SEO, that is influencing factors outside the site (in the vast majority it comes to links – this process is called is often „positioning”). So much theory is enough to start. Now it’s time for practical tips and advice, what to pay attention to so that the startup site effectively acquires traffic from free search results.
1. A wisely designed website is the basis
When designing a website, pay attention to three areas for SEO. The first is technology. Do not combine and choose the classic solution in the form of HTML. This language, along with different variations with the support of CSS and PHP is the best way to make the site readable by Google.
The second issue worth focusing on is information architecture. If you want the page to be visible in the search engine on a range of topics, please refer to these topics separate subpages within the site (or even sections on individual pages). The one-page site will definitely not be a good choice. Remember that all relevant resources are available from the menu.
It is also worth to bet on a well-run blog – and here we move to the third area, namely the content. They should be comprehensive and useful, as well as unique. Do not take texts from other sites and do not copy the same paragraphs on many subpages of the website. Not the way.
2. Well-designed content oriented to the needs of recipients
Startups often propose innovative solutions. Internet users may not know that there is a solution to their problems. They may not know the name of the tool or technology that is the answer to their search. That is why it is worth investing in creating articles (or any other form of textual content) that are focused on specific problems solved by the company’s offer.
A blog is sometimes a challenge because it requires regularity as well as the proper distribution of content. However, with the current dynamics of changes in Google and the unpredictable behaviour of users, this is an investment that pays off.
3. Well done profiles in social media (FB, YT, Twitter, Pinterest)
From the perspective of SEO, there are at least a few reasons to create profiles in many social media:
- you gain links that will be necessary for the positioning process,
- you gain visibility on your brand inquiries (with good optimization, only results from your website and profiles from social websites should appear in top10),
- well-described profiles can also appear on a number of niche queries in the search results.
4. Positioning links
There are many myths about the links. Some say that getting some strong links will promote your website. Second, Google has not looked at links for a long time. Third, obtaining unnatural links will immediately impose a penalty for spam. All this is of course not true and the situation is much more complex. The links are still an important element in the positioning process. Those from strong sources (well-linked and positioned addresses) are worth much more than links from many fresh and invisible pages on Google. It is also important to remember that failure to get links can cause the imposition of the so-called filter by Google. At this startup, who, of course, wants to build your brand in the long run, simply can not afford. Therefore, you should do it skillfully.
To relatively safe methods of obtaining links that can be recommended to startups, we include:
- taking patronage over events,
- if it is a technology startup, all kinds of integration with other systems (often they are exchanged on different lists and in sets),
- activity in the field of e-PR: giving speeches, guest interviews, expert comments,\
- participation in conferences as a speaker,
- cooperation with industry bloggers,
- cooperation with local governments and local entities,
- to give in at universities – for example in the events of scientific groups,
- conducting network monitoring and hooking up to topics related to the offer (in the worst case, no follow links will be obtained, but those that will bring traffic and customers interested in the subject).